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Does it pay to ‘pay to play’ on Facebook?
If you’re an admin of a facebook page, you may have noticed something during the last several months: your organic reach has gone down. Organic reach, if you need a quick refresher, is the number of...
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Avoid these common social media mistakes
At Pistn, we talk a lot about what you’re supposed to do with your social media sites. Just as important as creating engaging, visual content, however, is what you should not do. Creating and...
View ArticleAnother facebook change? Don’t worry, this could help…
Facebook is set to change its engagement algorithm once again. This time, you don’t have to groan and wonder how much it will cost you to maintain the social media presence you already have. This time,...
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How much to spend on Facebook ads?
In the days of decreased organic reach, Facebook page administrators may consider bolstering their reach through paid facebook advertising. On the surface it makes a lot of sense, and is probably why...
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Social media is a marathon, not a sprint
Are you frustrated by a lack of progress on your social media site? It’s a relatively common phenomenon. You start up a facebook page, put together a few google+ circles or pin a few things to...
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Five types of highly shared posts
The recent changes in the Facebook algorithm mean that only about two percent of your friends and followers will see your posts. Now, more than ever, the free social media platform isn’t so free–it’s...
View ArticleConsumer trust trumps paid advertising
If the change in the Facebook algorithm has you thinking about advertising on that social media platform, here’s one thing to consider: not everybody likes it. Yes, it is relatively inexpensive and it...
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What the new Facebook layout means to you
The new Facebook page layout is designed to look the same, no matter what type of device you’re viewing it on. Some businesses have already been switched over to Facebook’s new page layout. While...
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Facebook Ads: Boost, or promote your posts?
When it comes to Facebook advertising, there are two ways to do it: boosting posts or promoting posts. Which one is best for your business? It depends on what you want to accomplish and who you want to...
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Buying likes? We no like!
Don’t buy Facebook likes. You won’t like the result. If your Facebook page has plateaued at a set number of likes for a while, it may be tempting to use a service to increase them–essentially buying...
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‘Rooms’ without a view: Facebook goes anonymous
News broke recently that Facebook had developed an anonymous ‘chat room’ app that would allow people of similar interests to talk without revealing things like their location—or even their true names....
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Facebook changes, 2015: the good and the minimal
Facebook implemented new terms and conditions this month, and they mostly came and went with very little fanfare. There’s a good reason for that: the changes weren’t all that major, most of them have...
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Five types of posts that will increase engagement
If you want to increase engagement, create posts that are mobile-friendly. With ongoing changes to the Facebook algorithm resulting in fewer and fewer of your friends and fans seeing your content, it’s...
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How to expand your organic reach on Facebook
If you’re not getting the kind of engagement you’d like with your Facebook page, it’s possible that not many of your followers are seeing it. It’s more than possible, in fact—it’s probably. The reach...
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Best practices in creating visual content
Anyone can create a meme, but make sure it relates to your brand. When you look into creating highly engaging content on social media, you’ll notice a recurring theme: graphic content has a better...
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How to get started with Facebook’s Audience Optimization
Like the ruby slippers from Wizard of Oz, the key to increasing your Facebook engagement may have been with you all along. Or, in this case, recently added. Facebook has added a new feature, Audience...
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Social media predictions for 2016
The New Year is barely a month old and already you may have picked up on some changes in the social media landscape, both for businesses and personal users. Our best guesses at what will headline the...
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How to get more traffic to your blog posts
Maintaining a blog can be a beneficial thing for your business. It allows you to show your expertise, offer some free advice to your customers and, sometimes, have a little fun. As a marketing tool,...
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